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Biscuit industry: growth shuffle accelerate foreign brand advantage

Publish Tina On 2016-12-12

Relevant data show that from 2014 to 2016 by the end of June, the more biscuits decreased by more than 200 production enterprises, at the same time industry growth is no longer bright eye. the personage inside course of study analysis, foreign brand obvious advantages, but its huge market potential of biscuits, consolidation is very necessary.
Although China's biscuit market potential is tremendous, homemade cookies have been difficult to break through, the last two years and hundreds of companies or exit from the industry. Reporter on November 14, authoritative sources, according to data from the industry as of June 2016, biscuit industry through 1699 food production license of the enterprises, 2014 than at the end of 2014, 219.

wafer biscuit production line

Domestic biggest biscuit production enterprises gain and vice chairman Tanchao agree that although biscuit industry concentration is gradually improving, but is still in a scattered state of competition, small and medium-sized enterprises still accounts for most of industry, industry concentration will gradually increase in the future.
With the leisure food category expansion, biscuit market once maintained high speed development in our country. According to the third party consultancy Euromonitor, according to the database from 2009 to 2013, Chinese biscuits market annual compound growth rate of 24.5%, from 2014 to 2018 is expected to compound growth rate of 16.4%. Among them, the Chinese biscuits market retail sales reached $2013 in 8.096 billion, as the world's third biggest biscuit market.
From the point of the European and American countries, biscuits occupies the important position in People's Daily life, is already an important leisure food morning tea and afternoon tea. At present domestic cookies per capita consumption is only one 6 of the European and American countries, on the point of view, its huge market potential of biscuits, consolidation is very necessary.

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