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How to Sell Sesame Candy Machine?
Publish Lisa On 2018-04-08
Sesame candy equipment is the ideal equipment for making different shapes and sizes sesame candy with high quality, many sesame candy manufacturers use the machine to make sesame candy, to make the sesame candy machine bigger and stronger, there are some measures you can adopt.
1, to understand the situation of competitors
Small and medium sesame candy machinery enterprises to expand the market must first direct and indirect competitors to do a detailed market research. Only fully understand the main competitors in order to effectively avoid the risk of competition.
2, further to do market segmentation
According to the characteristics of the machine to do sesame candy to the market segments of consumer demand, to find suitable characteristics of their products, a larger market demand, but also to avoid the strong competitor threat of market segments. Small sesame candy enterprises can consider a class of machines meet the needs of different market segments of consumers with similar products with different specifications; at the same time can also consider the operation of several different target markets for different categories of products, meet the different categories of market segments of consumer demand, will eventually become a strong brand or several market segments.
3, product promotion
In order to expand the size of the market, a variety of promotional activities can be carried out in the festival, the core objectives of the product to do a variety of promotional activities of the consumer group.
4, promotion of terminal sales
For the majority of small and medium-sized sesame candy machine companies are not enough to spread the cost of doing TV advertising or large-scale outdoor advertising, but the product brand communication can not be without. The ideal way for small and medium sized sesame candy machine enterprise is to do product promotion and brand communication in small and medium sales terminals and electricity suppliers. This kind of propaganda way not only can communicate directly with the consumer, and the cost is very low, and can achieve very good publicity effect. For example, the exhibition, the creative design of the electricity suppliers to sell web design and so on.
5, sales training to enhance the combat effectiveness
Regardless of the sales staff is more than a small, small and medium sesame candy machinery enterprises must have a plan for sales managers to carry out sales training. Only in this way can we continuously improve the combat effectiveness of the sales force, and effectively promote the growth of the actual sales of products.
1, to understand the situation of competitors
Small and medium sesame candy machinery enterprises to expand the market must first direct and indirect competitors to do a detailed market research. Only fully understand the main competitors in order to effectively avoid the risk of competition.
2, further to do market segmentation
According to the characteristics of the machine to do sesame candy to the market segments of consumer demand, to find suitable characteristics of their products, a larger market demand, but also to avoid the strong competitor threat of market segments. Small sesame candy enterprises can consider a class of machines meet the needs of different market segments of consumers with similar products with different specifications; at the same time can also consider the operation of several different target markets for different categories of products, meet the different categories of market segments of consumer demand, will eventually become a strong brand or several market segments.
3, product promotion
In order to expand the size of the market, a variety of promotional activities can be carried out in the festival, the core objectives of the product to do a variety of promotional activities of the consumer group.
4, promotion of terminal sales
For the majority of small and medium-sized sesame candy machine companies are not enough to spread the cost of doing TV advertising or large-scale outdoor advertising, but the product brand communication can not be without. The ideal way for small and medium sized sesame candy machine enterprise is to do product promotion and brand communication in small and medium sales terminals and electricity suppliers. This kind of propaganda way not only can communicate directly with the consumer, and the cost is very low, and can achieve very good publicity effect. For example, the exhibition, the creative design of the electricity suppliers to sell web design and so on.
5, sales training to enhance the combat effectiveness
Regardless of the sales staff is more than a small, small and medium sesame candy machinery enterprises must have a plan for sales managers to carry out sales training. Only in this way can we continuously improve the combat effectiveness of the sales force, and effectively promote the growth of the actual sales of products.